Vodafone logo pdf

Always align type to the grid system and respect the exclusion zone so that the Rhombus is asymmetrical. Important Please follow this rule so that your type margins are always correct. When the Rhombus appears from the top half of the application, the grid should start from the top. Likewise, when the Rhombus appears in the bottom half of the application, the grid should start from the bottom.

When the copy is on the left of the exclusion area, the type is aligned left to the grid. When the copy is on the right of the exclusion area, the type is aligned right to the grid. Headline over two lines Body copy maximum of four lines exeressin restiatendia que cum ed mod mi, con nulparitiis imus et et quata sit facit aceptas dolo.

When an illustration is able to interact playfully with the Rhombus or you want to keep it small, messaging can be placed outside the Rhombus. Keep it short and impactful. With illustrations, position type outside the Rhombus on a background in primary colours.

Follow these rules on length for primary messaging outside the Rhombus: — Headline keep headlines short and simple, with a maximum of three lines — Body copy maximum of three lines.

As photograph interacts fully within the Rhombus, message is minimal and on a primary colour background. Secondary messaging outside the Rhombus is for details of price plans and supporting information.

Restrict the length to two or three short paragraphs, as shown. Lorem ipsum dolor sit amet, consectetur adipiscing dolores elit. Call 00, or go in store Vodafone. Occus es dicae videssim ipiendam et resent. Quis volorum dest, tem escimaiorum faccatiis sitem rendanducid quam, si abo. Ut pe im id que enditat uriberr orporpo riber-. Um asperum ea adi quat dollaborrum ipsa volupta quiae rc hiliquas auta doluptatur am et voluptatur, cum sam.

With longer length body copy, position the secondary messaging in clear space below the Rhombus. Badges are used to hold key information in either the Vodafone typeface or Brushstroke. Use one badge only per device. When there is a 4G badge, this can be used in addition to device badges. Badges must be used in the primary colourways, as shown here.

This allows them to appear over any illustration or photography in full clarity. With more than one piece of key information, use the badge for the most important message, use the secondary messaging for other content. Photography Introduction We use three types of photography with the focus on people, acting spontaneously in natural situations. One shot can convey multiple stories.

It should be engaging, full of energy, clear in focus and high in contrast, with plenty of depth. For guidance on object photography, see section 4. Black and white photography enhances the impact of our Rhombus and creates impactful communications that give us an ownable look.

Photography Colour Colour photography puts the focus on the story playing out in the scene. This style makes use of abundant natural or artificial light. Areas of muted colour work well with the Rhombus, helping it stand out. Photography Vibrant colour Vibrant colour photography is high impact and big on emotion, feeling and energy so they stand out. Images are brightly lit with high contrast and large areas of solid colour or brightly coloured props. The composition will be less complex than our colour style.

Backgrounds are free of clutter so that punchy colours can be used to add to the power of the emotion and support the story. Photography Objects The focus of the image is the object and the background is clean and free of clutter.

Backgrounds can be white, grey or red. Shadows and reflections are natural, rather than computer generated. Photography Red thread Red can feature in the Rhombus, as a detail within images such as clothing, as a background and as an object.

It should look a natural part of the composition, not artificially forced. Photography Active and passive areas P sp assi an ace ve im d m fo a es r th ge a sa e re gin Rh as g om.

The power of the Rhombus is that it can work in endlessly different ways with photography to create something dynamic, fresh and new. Active areas are the focal point. Large passive areas are ideal for messaging and the Rhombus. Create the two areas in the image at the beginning and avoid placing the Rhombus over the active area.

Photography Background and prop styling Backgrounds and props should be used to add colour to the scene, enrich the story and help complete the picture without distracting from the subject. They can work as large areas of physical colour a wall , as a subtle texture, a story-telling prop and a solid area of white or vibrant colour in a scene free of clutter. Introduction Primary colour usage Secondary colour usage 2D 3D Typographic Introduction to the Brushstroke Brushtroke with illustration and photography.

Illustration Introduction We use four types of illustration. Use these examples as your starting point. Choose the most suitable type for your idea and adapt the style to suit your application and audience. Four types to choose from: — 2D — 3D — typographic — brushstroke 2D. An An unforgettable experienceexperience Anunforgettable unforgettable experience have could havecould your on it name couldname haveyour your nameon onitit.

Single colour Use our primary red as a solid for single colour illustrations and only for Vodafone owned communications. Business plans to maximise efficiency Nias ea volor autatis iminctate net litatia dolliquatemo illabo mus exerfer itasin porest, cus et et utem id mo eaquis.

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On October 6, , Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by Brand Union now Superunion , which previously worked with them in and , respectively.

It also introduced a new campaign and strapline 'The Future Is Exciting. Asia-Pacific: Vi India 3 Logopedia Explore. Main Page All Pages Community. Browse wiki. Explore Wikis Community Central. Description Vodafone icon. English: Vodafone logo. Public domain Public domain false false.

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